Trade marks help the consumer to make choices about many aspects of their lives. Trade marks can convey image, security, quality, reliability, fun, creativity, achievement. A good trade mark can engender brand loyalty and can, in effect, be a short cut to repeat business.

Your trade marks can be the most valuable assets owned by your business and should therefore be protected. Registering your trade marks has the advantage of granting the owner a legally enforceable right to stop others using the same or a similar trade mark. What’s more, unlike a patent or a design right, if the trade mark is used correctly and renewed, the rights granted by registration can be maintained for ever.

FROM CONCEPTION TO PROTECTION

We advise on all aspects of trade marks, whether you are choosing a new mark for the UK market or wish to protect an existing brand globally, our experience is at hand to assist and our approach is practical.