Trade Marks
.Logos
. Brands
.Slogans
. Service marks
all
of the above can help your business stand out in the crowd. A strong trade mark
is a powerful tool which can assist in developing and maintaining an identity
and competitive advantage in the marketplace.Trade marks help the consumer to make choices about
many aspects of their lives. Trade marks can convey image, security, quality,
reliability, fun, creativity, achievement. A good trade mark can engender brand
loyalty and can, in effect, be a short cut to repeat business.
Your trade marks can be the most valuable assets
owned by your business and should therefore be protected. Registering your trade
marks has the advantage of granting the owner a legally enforceable right to
stop others using the same or a similar trade mark. Whats more, unlike a patent
or a design right, if the trade mark is used correctly and renewed, the rights
granted by registration can be maintained for ever.
FROM CONCEPTION TO PROTECTION
We advise on all aspects of trade marks, whether
you are choosing a new mark for the UK market or wish to protect an existing
brand globally, our experience is at hand to assist and our approach is
practical.